Over the years I have created a wide variety of adverts for press, billboards and online so I have selected a few to show.
Regular advertiser in the Advertizer Ardardan Estates like to have a half page feature for the run upto the festive season. The two above are for their Halloween and pre-Christmas events and for their very popular Christmas trees.
At the Advertizer one of the main clients are Gibb Stuart who are a local hardware store. They like a simple clean, easy to read advert with the product images large and prices easy to see. Over the last few years I have created a range of adverts from large sale double page spreads to quarter page product specific offers. Creating the artwork can be challenging with the range of different sized product images and varying amounts of information and text but it all adds to the satisfaction in the end.
Over the last few weeks I have been involved in designing a few movie one sheets. There are probably quite a few of you saying ‘ooooh what’s that?’ and to be honest the first time I read it I had no idea what it was either!
A Movie One Sheet is basically a poster with a bit more information than just the title and release date. The majority of the time the whole point of the one sheet is for publicity and to try to find a backer(s) to either get your movie released or sometimes even made!
The first one sheet was for a movie, Traumatized, that is about to do the rounds at the New Zealand film festival. The movie is a psychological thriller about a lone surviver of a serial killing who is tortured by flashbacks of the ordeal.
I tried to convey the affect the flashbacks were having on the main character by using a cracking effect on the skin. The blood splatter and haunting reflection in the eye are from the horrific experience she has been through. I tried to keep the main film title as legible as possible while also adding to the overall broken and haunted feel of the film and poster.
The second movie was an action/adventure movie set in the Southern California desert. This movie had not been made yet and as such was a double sided one sheet and poster to drum up some interest and funding.
The movie is also being developed as a graphic novel so I was trying to get the look and feel of a graphic novel into the movie promotion. I chose to focus on the loneliness and isolation of the main character as in the movie he caught between law enforcement and outlaws. The purple sky was to symbolise the bloodshed.
Over the last few weeks have been involved on a lot of logo or corporate identity design, some have come off & been successful, others not so much.
I have to say that this area of design has to be my favourite. It has everything from typography and colour to illustration and icons. It’s also the very beginning and can lead to so much more for you as the designer and also the client as this can be their first taste or step into the land of design and what it can do for them.
If you look at the bigger picture of logo design you realise that you are setting the tone, look and feel for everything that comes next. The logo is also the first thing people see and associate with the company. The most successful such as the likes of Coke and recently Facebook have such successful logo’s and brands that the majority of people only have to see a colour (red with coke and blue for facebook) and think of that brand. As a graphic designer it is a great responsibility to given the task of creating all of this.
Recently I have been lacking in creative inspiration & drive so have decided to challenge myself to one different design each day for a full week (7 days).
- Size: Standard A4 sheet
- Media: Any – but final piece must be digitised.
- Theme: Any – one element must tie all the designs together
- Time: One full day for each – 7 days total
Guess I’d better get cracking! Stay tuned for the results…