Over the last few weeks have been involved on a lot of logo or corporate identity design, some have come off & been successful, others not so much.
I have to say that this area of design has to be my favourite. It has everything from typography and colour to illustration and icons. It’s also the very beginning and can lead to so much more for you as the designer and also the client as this can be their first taste or step into the land of design and what it can do for them.
If you look at the bigger picture of logo design you realise that you are setting the tone, look and feel for everything that comes next. The logo is also the first thing people see and associate with the company. The most successful such as the likes of Coke and recently Facebook have such successful logo’s and brands that the majority of people only have to see a colour (red with coke and blue for facebook) and think of that brand. As a graphic designer it is a great responsibility to given the task of creating all of this.