I am currently working part time for a free local monthly magazine in West Central Scotland called The Gryffe Advertizer where I help with the layout of the magazine and any graphics or images that are needed.
I also produce the artwork for some of the clients adverts that are featured in the magazine and recently started helping a few of our clients with online and social media promotion.
Over the last few weeks I have been involved in designing a few movie one sheets. There are probably quite a few of you saying ‘ooooh what’s that?’ and to be honest the first time I read it I had no idea what it was either!
A Movie One Sheet is basically a poster with a bit more information than just the title and release date. The majority of the time the whole point of the one sheet is for publicity and to try to find a backer(s) to either get your movie released or sometimes even made!
The first one sheet was for a movie, Traumatized, that is about to do the rounds at the New Zealand film festival. The movie is a psychological thriller about a lone surviver of a serial killing who is tortured by flashbacks of the ordeal.
I tried to convey the affect the flashbacks were having on the main character by using a cracking effect on the skin. The blood splatter and haunting reflection in the eye are from the horrific experience she has been through. I tried to keep the main film title as legible as possible while also adding to the overall broken and haunted feel of the film and poster.
The second movie was an action/adventure movie set in the Southern California desert. This movie had not been made yet and as such was a double sided one sheet and poster to drum up some interest and funding.
The movie is also being developed as a graphic novel so I was trying to get the look and feel of a graphic novel into the movie promotion. I chose to focus on the loneliness and isolation of the main character as in the movie he caught between law enforcement and outlaws. The purple sky was to symbolise the bloodshed.
Over the past few months myself and a couple of friends have been working on creating a clothing brand. We currently have 3 lines of screen printed t-shirts in a variety of colours & sizes. The name, ButterSideUp Clothing, had been flying around for a couple of years and our initial attempt had failed to get off the ground (we managed some rough logo designs and a few t-shirt concepts).
Now we have a bit of money, some expertise in the screen printing business and a new found creative hunger we are all guns blazing. We now have a fully working online store, small customer base, a few designs with some promo material and many more ‘ideas’ in the making.
As the graphic designer in the group I have been involved in the branding, creating and finalising of artwork and the online store.
*UPDATE* ButterSideUp has now been going (semi)officially for a year but unfortunately the bulk of our sales are still coming from other areas & not our website so we have decided to switch to a bigcartel shop for now.
While working with Scottish Studios/Direct Media we shared an office with a media training company who were looking for an update to their rather tired looking logo and website. Working closely with the director and other members of staff we created an new fresh look along with a range of promotional material with a brochure, folder and banners that could be used during the live training and at events.
The full itsneal site, and connected sites as I’m sure you can see, have had a long over due facelift. Check it out and see what you think www.itsneal.co.uk
So the new logo for the 2014 Commonwealth games was unveiled today. I thought the designers did a good job of describing it in the usual ‘this what your logo ‘bits’ mean’ speech which went as follows:
The creative concept behind the brand is derived from the basis of all sport – Time, Data, and Measurement. Who jumps the highest, swims the fastest, lifts the heaviest. The brand identity is made up of four distinct parts, based on Time, Data and Measurement:
1. The Glasgow 2014 Commonwealth Games will be the 20th Games. This is a landmark number that adds to Glasgow’s pride in being its host. The outer ring, that encompasses the others, is a strong, vibrant red – the official “True Red” of the Commonwealth Games Federation (CGF) palette.
2. There will be 17 sports on the programme at Glasgow 2014. The next ring of the brand identity, in “Triumph Yellow” from the CGF palette, represents the number of sports. It’s exactly 17/20ths of the full circle.
3. Glasgow 2014 will host 11 days of competition, which are represented in the third ring of the brand identity, rendered in the CGF’s “Heritage blue”, and making up 11/20ths of the circle.
4. At the heart of our brand identity is 1 Host City, represented by “G” for Glasgow, meaning “Dear Green Place” in Gaelic, and is in a suitably vibrant green.
As far as a logo for a major event goes, I don’t mind it. Its far better than the farce that is the London 2012 logo, although over time it has developed and in some situations looks quite good.
Comparing it to the previous logo, for the bid, I have to say I prefer the older one. It show’s a rather happy ‘person’ crossing the finish line surrounded by streamers symbolising (without a multi point description) the true essence of the games. But hey, compared to the over designed complicated mess they could have picked I think it works…. Time will tell though.
So the winter Olympics have just kicked off and that got me thinking about all the amazing posters and design that have been created over the years. The most recent for the 2010 Canadian games by Ben Hulme, in my opinion, lives up to the high standards of years gone by.
A great list of posters from 1924 to present is available here. My personal favorites are Innsbruck 64, Grenoble 68 and Torino 06. Lets see if the games can live up to it.